3 THINGS YOU MUST KNOW BEFORE ENGAGING IN FACEBOOK GROUPS
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Before you start showing up online, sharing your expertise, wanting to provide value (“whatever that looks like for you”), you want to make sure that you are super clear on three things:
The 3 CORE FOUNDATIONS IN YOUR BUSINESS
WHO do you help a.k.a. Who is your Ideal Client?
One of your core foundations of course is knowing who is your Ideal Client. Do you have a crystal clear idea of who it is that you want to connect with? Who is it that you want to attract? Who is it that you want to help with the solution that you recommend and offer?
THIS IS THE FIRST THING TO GET CLEAR ON: THE WHO!
If you’re not clear on who it is that you’re talking to? Who it is that you want to reach? Then step back and take a little bit of time in order to get clear on that first step, okay? okay!
Tip: Often, our ideal client is an earlier version of ourselves.
I know that was the case for me. I was looking to help entrepreneurs who were making the transition from having an offline (client facing) service based business to an online business.
HOW do you help them? What is your message? The second core foundation is Clarity of Message.
👉🏽 What is it that you want to communicate and teach?
👉🏽 What is the area of expertise that you want to share?
👉🏽 What is the transformation you offer?
Know what are your main areas of expertise (topics) and stick to delivering value to them and only those topics. If you don’t stick to your core topics, you’ll confuse your audience and a confused mind doesn’t buy.
FOR EXAMPLE:
Let’s say you’re a cash/money mindset coach. You’ll show up giving tips, strategies and best practices for improving your cash mindset and removing blocks and debunk misbeliefs. If all of a sudden you show up and start giving your audience recipes for smoothies or how to get more energy in their lives. That’s confusing. You want to stick to the pillars – the core content and messaging that you wanted to be speaking about and be known as an expert in. You’ll hear this often “the richest are in the niches.” The more niche you can become (the more focused), the more you’re going to reach that dedicated client base you want to attract and help.
CONSISTENCY - Can your clients count on you?
The third thing is going to be Consistency. You need to be clear about what content you’re delivering and choose a schedule you can stick to. That’s consistency.
It doesn’t matter if you can only show up two times a week as long as you consistently stick to that schedule. You start to establish credibility and build relationships with your viewers. Those people are going to be looking for you, expecting you to deliver, and when you don’t show up they’re going to think you’re not serious about your business, they can’t count on you, you’re not reliable. Or worse yet, they will forget about you. I KNOW THAT’S NOT THE IMPRESSION YOU WANT TO MAKE, RIGHT?
WRAP UP
These 3 best practices can work for Facebook Groups (your own or others), as well as any social media platform.
Before you spend hours and hours on creating content, spend time getting clear on who you help (ICA), how you help (your message) and decide how often you’ll show up to deliver your message.
If you liked this blog post, you may find this one even more interesting: How To Show Up Like An Expert In Facebook Groups Quickly. An in-depth discussion on how to establish your credibility, your authority and your expertise in different Facebook groups. See you soon!
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